Advertising Plan Pro is a unique software tool designed especially for marketing communications specialists. It guides you through the creation of a complete, practical Integrated Marketing Communications Plan, from strategy to implementation and evaluation. Expert Content. Advice from expert marketing communications specialists to help you produce a detailed plan. For Marketing Managers. Decide how much your advertising should cost, how much should be invested in making sales grow and validate that investment to others. For Business Owners. Build a cohesive, integrated marketing communications campaign that ensures your advertising and communication efforts inform, educate, persuade and remind your customers of what you want them to hear. For Advertising Account Managers. Increase the efficiency of your account management relationships, improve the quality of your creative strategy documents and assure they are in line with your clients' goals and objectives. Sample Plans Included. Get started fast with sample Integrated Marketing Communication (IMC) plans. Just select one of the plans to get you started. The sample plans provide examples and a framework for your own plan. And much more! Minimum System Requirements: Windows 98/NT4/2000/Me/XP. Pentium processor or faster. 50 MB hard disk space. 70 MB additional space required for Internet Explorer 6 (included on CD). 128 MB RAM. SVGA monitor (800x600) with 256 colors (1024x768 with 16bit color recommended). CD-ROM drive. Works with any printer supported by Windows XP, 2000 SP3. Internet access is required for all internet features. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
